The State of Commercial Broadcasting, 
1951

In order to demonstrate the need for public television, the Joint Committee on Educational Television prepared a viewing log of all commercial broadcasts. They presented the log during congressional hearings on the need for public Television.
 

"… sociologist Donald Horton, of the University of Chicago, and Dallas Smythe, a research specialist from the University of Illinois … monitored seven New York City television stations for more than twelve hours a day, with the help of volunteers, from January 4-19, 1951. The results of this ordeal were eyestrain, recurrent headaches, a low opinion of commercial television, and some incriminating findings. Among the mass of findings was the significant fact that no time was given to educational programs as such; most of the so-called children’s programs bore little or no relation to the tastes and needs of children. The monitoring study proved to be a milestone in television research." (Saettler, 1990, p. 360) 

Return to timeline.
 

Introduction Sitemap Bibliography Web Resources 21st Century

Photograph from WLIO History Page.
http://www.wlio.com/history/history.htm
Cite as: Miller, Mary and Teresa Cruce. A 20th Century Timeline: Classroom Use of Instructional Film, Radio, and Television. //http://www.arches.uga.edu/~mlmiller/timeline/jcetlog.html [date viewed]

Last update: August 26, 2005
Comments to: Mary Miller mlmiller@uga.edu
Created by Mary Miller and Teresa Cruce
for Dr. Thomas Reeves' UGA class EDIT 6100, spring 2002
URL=//http://www.arches.uga.edu/~mlmiller/timeline/jcetlog.html